Media Center

Define marketing campaign objectives in 3 easy steps

When your marketing team is setting up a new campaign, it’s vital to determine the campaign objectives at the beginning of the process. Setting campaign objectives enable the marketing activities to be measurable and actionable. Without an objective, the results and end data won’t tell much about the campaign’s performance.

3 Steps to Develop Customer Segments and Personas

The most effective marketing plans are ones written for a specific customer segment. This allows your team to fully understand the audience that you’re speaking to and ensure the work you’re doing will resonate with the intended audience.

5 Marketing Basics Every Marketer Should Know

In the midst of the digital age, where everyone is trying to earn the attention of consumers, gain market share, and stand out in a noisy crowd, it’s important to go back to the basics of marketing and ensure you have a strong foundation.

Three Insights for Marketing to the Post-Millennial Generation

This is part four in our series Marketing to Millennials, where we explore the importance of marketing on mobile and social, how to implement such strategies, and why you need the Denim® solution.

Marketing to Millennials: The Denim® Platform

This is part three in our series Marketing to Millennials, where we explore the importance of marketing on mobile and social, how to implement such strategies, and why you need the Denim® solution.

Product Update: Campaign Builder Now Supports Video and Multi-Image Ads

We like to think of Denim® as a platform that features multiple technology products. Today, we’d like to reintroduce you to Campaign Builder and announce a major update to this core product within the Denim platform.

Campaign Builder is the bedrock of the Denim platform.

Top 5 Reasons Millennials Value Social Media

This is part two in our series Marketing to Millennials, where we explore the importance of marketing on mobile and social, how to implement such strategies, and why you need the Denim solution.

Two Key Ways to Engage With Millennials on Mobile

This is part one in our series Marketing to Millennials, where we explore the importance of marketing on mobile and social, and how to implement such strategies.

Millennials are entering the “wealth-accumulation phase of their lives,” which means their buying power is increasing.

Denim™ Announces Growing Investor Portfolio Including RGAx and American National Insurance Company

DES MOINES, Iowa, April 18, 2017Denim Labs, Inc. (Denim), provider of the leading social media engagement platform, today announced the company’s growing investor portfolio, noting support from RGAx, the innovation subsidiary of Reinsurance Group of America, Incorporated, and American National Insurance Company, one of Denim’s first customers.

Denim Surpasses 10 Million Ads Powered

Des Moines, IA – April 7, 2017 – Denim Labs, Inc. (Denim™), provider of the leading social media advertising platform for insurance and financial services companies, is pleased to announce a new milestone. In October, 2016, co-founder and CEO, Gregory Bailey announced the public launch of Denim from the stage at the InsureTech Connect conference in Las Vegas, Nevada.